How OluKai Gives Back To Hawai‘i

Our purpose is to amplify and empower the voices of Hawaiʻi. That’s why a portion of the proceeds from every pair of OluKai sold goes to our Ama OluKai Foundation and back into Hawaiian communities. The Ama OluKai Foundation is a 501(c)3 non-profit organization that honors those who preserve and celebrate the cultural heritage and Aloha spirit of Hawaiʻi. It’s our way of giving back to the culture that inspires us.


Here are six Ama OluKai beneficiaries that continue to impress us each and every day.


Ama OluKai: ʻImiloa


ʻImiloa is a community outreach, multi-service organization of the University of Hawaiʻi at Hilo dedicated to serving local and visitor communities through quality education programs. ʻImiloa brings together members of the Hawaiian and astronomy communities to share a common vision for the future, bringing information about the cultural and natural history of Maunakea to students, teachers, our local residents, and visitors from around the world. ‘Imiloa links to early Polynesian navigation history and knowledge of the night skies, and today’s renaissance of Hawaiian culture and wayfinding with parallel growth of astronomy and scientific developments on Hawai’i Island.





Ama OluKai: Kauluakalana


Kauluakalana is a community-based non-profit that was founded by kamaʻāina (native-born) of Kailua. Traveling in the path of those who came before, the organization is committed to ʻāina (land) restoration and education, cultural revitalization, community regeneration, identity reclamation, and the renewal of kuleana (responsibility) in Kailua, one of the most storied ahupuaʻa (land division) on O‘ahu.





Ama OluKai: Nā Kama Kai


Nā Kama Kai (Children of the Sea) empowers children by connecting them to the kai (ocean) and ʻāina (land) to nurture a deeper sense of aloha and kuleana for the natural environment and themselves. Founded in 2008 by pro-surfer Duane Desoto, Nā Kama Kai understands the immense value of the ocean environment, its vast resources, and its relationship to the land.⁣ They believe that connecting keiki (children) to the ocean will not only save lives but create a bond between the next generation, ensuring that the ocean will be taken care of.





Ama OluKai: Edith Kanakaʻole Foundation


The Edith Kanakaole Foundation (EKF) is a Hawaiian cultural-based non-profit established in 1990 to maintain and perpetuate the teachings, beliefs, practices, philosophies, and traditions of the late Luka and Edith Kanakaʻole. Their programs benefit the native Hawaiian community through cultural immersion activities, research, and the development of curriculum materials. They provide scholarships for native Hawaiian students, cultural workshops, restoration of culturally significant places and practices.






Ama OluKai: Hawaiʻi Agricultural Foundation


The mission of the Hawaiʻi Agricultural Foundation (HAF) is to support and sustain Hawaiʻi’s agricultural industry by addressing the critical needs and services of farmers and the industry in Hawai‘i. They also aim to better connect farmers with the larger community. Their work involves educational and outreach programs as well as technical, educational, and in-the-field support for farmers.





Ama OluKai: Kuleana Coral Restoration


Kuleana Coral Restoration (Kuleana Coral) is an O‘ahu-based foundation that was founded by a team of Native Hawaiians, scientists, and ocean advocates. Its mission is to restore Hawai‘i's coral reefs to cultivate resilient marine ecosystems for the enrichment of the culture, environment, and economy of the people of Hawai‘i and for the world. The Kuleana team is working hard to put degraded reef ecosystems on a path to resilience so they can persist naturally and without human intervention.