With a long-standing commitment to giving back, OluKai has announced a partnership with Project Save Our Surf to provide relief to people who have been affected by Hurricane Sandy in New York City. OluKai has donated about 700 pairs of closed toed shoes (valued at over $85,000) as well as financial support to stores and retail shops to which OluKai is connected that have suffered structural damage (minimum of $15,000) from the storm. Ambassadors from Project Save Our Surf will begin driving across the United Stated today, from Santa Monica to New York, where they will work with the New York Surfrider Foundation to set up several relief outposts for people to come to and receive the supplies they need (such as clothing, shoes, baby items, water, non-perishable foods, school supplies, toiletries, pillows, blankets, towels, batteries, pet food, cleaning supplies, shovels and generators). The drive will be completed in three days.
"Everyone at OluKai has been deeply moved by the aftermath of Sandy,” said Cara Hockersmith, OluKai Project Lead for Sandy Relief Efforts. “We are grateful to be able to take local action with our partners Project Save Our Surf and New York Surfrider.”
OluKai’s giveback philosophy is a deep part of the brand’s DNA and marked by a continual commitment to partnering with organizations actively pursuing Mauka- and Makai-initiatives (protecting the land and ocean). Additionally, OluKai has built a legacy of support with meaningful events such as their annual Giveback Day, during which the company closes its doors and joins a local cause – such as Project Save Our Surf and Inside The Outdoors for wetlands and ocean conservation and StandUp for Kids to raise awareness and supplies for homeless and street kids in Orange County, CA.
About Project Save Our Surf Project Save our Surf is dedicated to the conservation of our oceans and freshwater alike. With surfers, celebrities, friends, families and businesses in unison they educate the public to reverse the trend of environmental pollution and create a plastic-free world. http://projectsaveoursurf.org/index.php. Project Save our Surf has four beneficiaries, one of them being Inside the Outdoors.
