Legendary North Shore surfer and shaper Daniel Jones has been immersed in the art of surfboard design for as long as he can remember. Growing up in one of the North Shore’s most iconic surfing families, Daniel began experimenting with board design almost as soon as he could walk, studying outlines, rails, and concaves between homework assignments. Fast-forward to today, and his curiosity has evolved into a thriving surfboard brand catering to surfers seeking something unique and hand-crafted.
Meet Daniel Jones
Driven by the Details
Legendary North Shore surfer and shaper Daniel Jones has been immersed in the art of surfboard design for as long as he can remember. Growing up in one of the North Shore’s most iconic surfing families, Daniel began experimenting with board design almost as soon as he could walk, studying outlines, rails, and concaves between homework assignments. Fast-forward to today, and his curiosity has evolved into a thriving surfboard brand catering to surfers seeking something unique and hand-crafted.
Meet Daniel Jones
When You Shop with OluKai:
Free shipping on all orders $150+.
Follow our easy steps to get your shoes looking new.
Guaranteed for 1 year from date of purchase.
30-Day free exchanges - learn our return policy.
Give back to Hawai‘i with every purchase.
Chat with an OluKai expert for tailored help.
About Us
The idea for OluKai all started as a different approach to a footwear company. We wanted to create footwear that combines the strength and durability of a waterman's ocean lifestyle - with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship.
FAQ’s
How does OluKai give back? plus minus
A portion of all proceeds directly support the Ama OluKai Foundation, honoring those who preserve and celebrate the cultural heritage and Aloha spirit of Hawai‘i. OluKai is a Certified B Corp business.
How long will it take for my order to ship? plus minus
We provide estimated arrival dates for your package within checkout. Depending on the shipping method you select, orders should arrive within 2-4 Business Days.
What is your return or exchange policy? plus minus
Rest easy, we offer 30-day free exchanges and free returns for store credit.
Do you have a guarantee on your footwear? plus minus
OluKai footwear is guaranteed from manufacture for one year from the date of purchase.
How do I contact customer service? plus minus
Email info@olukai.com or call: (877) 789-5131
Why does OluKai name each of their products Polynesian words? plus minus
The Polynesian culture is an oral history passed along through storytelling. Naming our products with Hawaiian words is our small way of spreading and preserving the culture for future generations.